Account Pages Redesign
Services
UX & Product Design
User Research & Usability Testing
UI & Visual Design
role
UX/UI Designer
Platform
Web ~ Desktop & Mobile
Timeline
3 weeks • 2026
Project Info
The Ashes of Creation account pages are where players manage everything tied to their identity and purchases, but the experience had fallen behind. Outdated visuals, inconsistent navigation, redundant content, and a structure that couldn't support the game data integrations coming down the road made it overdue for a rethink. I led a comprehensive overhaul covering the information architecture, visual system, and inventory experience, grounding the work in a competitive audit of MMOs, SaaS dashboards, and digital marketplaces. The new structure is flatter, clearer, and built to scale as character data, currencies, and in-game entitlements get folded in over time. The redesign was approved across product and engineering teams through annotated Figma walkthroughs, and laid the groundwork for a more immersive, game-connected account experience.
The process & execution 🤺
01 Research & component strategy
To ground the redesign, I reviewed over a dozen account experiences, ranging from major MMOs and digital marketplaces to SaaS dashboards and commerce platforms. This helped identify common UX patterns for navigation, personalization, and entitlements, as well as best practices around security and compliance.
02 Revisiting the IA
I audited the existing structure and proposed a clearer, flatter hierarchy that reduces redundancy and grouped content by function (e.g., access, purchases, game data). Page naming was also made more specific and intuitive during this process (e.g., renaming vague sections like “Recent Purchases” or “Summary”
03 Designing for clarity & cohesion
I applied a new visual hierarchy with improved spacing, consistent layout grids, and stronger contrast ratios. This not only made content easier to scan but also aligned the experience with the newer branding direction.
04 Account inventory overhaul
The account inventory page was fully redesigned by improving the grouping of related items, introducing better sorting and filtering, and laying the groundwork for how we will handle game-specific data when it is introduced. This was the first step in transitioning the account into a more immersive, game-connected space
05 Designing for scalability
Knowing that future integrations would introduce complex game data (e.g., character, currencies, unblocks), I ensured that layouts, sections, and visual systems could expand without breaking or requiring another redesign
06 Collaboration & stakeholder approval
Throughout the process, I worked closely with the key stakeholders, sharing annotated walkthroughs and Figma prototypes to get alignment and approval across teams. Their feedback helped sharpen the focus on clarity and user expectations.
07 Impact & Results
Improved Usability: Better contrast, page structure, and labeling improved clarity for users navigating account options
Future-Ready Structures: The new IA supports growth into game-integrated data while maintaining simplicity
Stakeholder Buy-In: Shared Figma prototype and walkthroughs helped secure alignment and approval across product and development teams
Key Takeaways
This redesign was more than a facelift; it was about creating a foundation for deeper player interaction with their Ashes of Creation account. By revisiting the IA, modernizing the design, and thinking ahead to the game’s integration needs, I helped transform the account experience into something cleaner, clearer, and future-proof.
Next Steps
With the bulk of the redesign approved, the next phase will involve the addition of more account-centered elements, such as:
Introducing interactive elements for game data, such as live character builds and game inventories
Introducing an access point for users to request the PII we keep on them - work with the legal/compliance team to implement the PII request flow
